[Social Impact 101] ESG Investing: A Growing Trend Among Fortune 500 Companies

Environmental, Social, and Governance (ESG) investing is a growing trend among Fortune 500 companies. ESG investing is an approach to investing that considers a company's environmental, social, and governance practices as well as its financial performance. This trend is gaining popularity as companies are increasingly recognizing that their long-term success depends not only on their financial performance but also on their social and environmental impact.


ESG investing has become increasingly popular among institutional investors in recent years. In fact, according to a report by the Global Sustainable Investment Alliance, the assets under management of sustainable and responsible investment strategies reached $35.3 trillion globally in 2020, a 15% increase from 2018. This growth can be attributed to the increasing awareness among investors that environmental and social issues can have a significant impact on a company's financial performance.


Fortune 500 companies are now taking notice of this trend and are increasingly integrating ESG considerations into their business strategies. For instance, in 2020, 90% of S&P 500 companies published sustainability reports, up from just 20% in 2011. These reports provide stakeholders with information on the companies' ESG practices and performance.


Companies are also realizing that their ESG performance can have a significant impact on their reputation and brand image. A company with a strong ESG performance can attract and retain customers, investors, and employees. It can also help a company mitigate reputational risks and enhance its long-term value.


For example, companies that have strong environmental practices, such as using renewable energy and reducing carbon emissions, can attract environmentally conscious customers and investors. Similarly, companies that prioritize social issues, such as diversity and inclusion, can attract a diverse and talented workforce and improve their brand image among consumers.


ESG investing is also becoming increasingly important for companies' access to capital. Many investors, including pension funds and institutional investors, are now using ESG considerations as part of their investment decision-making process. Companies that perform poorly on ESG metrics may find it difficult to attract capital from these investors.


ESG investing is not just a trend; it is a reflection of a shift in investor priorities. Investors are increasingly recognizing that financial performance alone is not enough and that companies must also consider their impact on the environment, society, and governance. As more companies integrate ESG considerations into their business strategies, they will be better positioned to attract and retain customers, investors, and employees and enhance their long-term value.


In conclusion, ESG investing is a growing trend among Fortune 500 companies, reflecting a shift in investor priorities. Companies that integrate ESG considerations into their business strategies can benefit from enhanced brand image, access to capital, and long-term value. As the importance of ESG considerations continues to grow, companies that do not prioritize ESG practices may find themselves at a competitive disadvantage. Therefore, it is essential for companies to integrate ESG considerations into their business strategies to ensure their long-term success.


How to connect ESG investing and everyday ESG efforts through employee engagement


Deed is a workplace giving and volunteering platform that puts people first, because user experience shouldn’t stand between you and doing good. We foster genuine human connection across departments and time zones by empowering employees to support causes they care about together, both in-person and online. Ready to ramp up your ESG efforts throughout your organization? 




Back to Blog