Blog Series - Purpose-Led Giving: A New Era of Corporate Generosity
Published by
Team Deed
on
Corporate philanthropy is undergoing a transformation. What once centered on annual check-writing and top-down giving strategies is evolving into something more participatory, more personal, and more powerful. Companies are rethinking the role of CSR—not as a side initiative, but as a core lever for culture, brand, and business strategy.
Deed’s series - Purpose Led Giving: A New Era of Corporate Generosity - explores what stakeholders want from corporate giving today—and why those expectations are reshaping the future of CSR. It’s about moving from legacy CSR to a participatory, employee-driven culture: integrating purpose into everyday work, scaling global programs with local relevance, and making it easy for employees to take action in ways that feel authentic, engaging, and meaningful.
The next era of corporate generosity won’t just be measured by dollars donated alone, but also by how meaningfully companies empower their people to participate and drive impact.
Blogs:
- Evolving the Role of CSR
- CSR Today: Culture, Brand, Strategy — All Rolled Into One (coming soon)
- How to Build a Social Impact Program That Scales Globally (coming soon)
- The Evolution of Corporate Giving — From Check-Writing to Impact Investing (coming soon)
- What Is Social Impact, Really? Breaking Down the Buzzword (coming soon)
- Why CSR Programs Fail — and How to Fix Them (coming soon)