Speakers:
Giving Season can feel overwhelming with events, reports, and year-end goals all competing for attention. Deed’s AI-powered campaign templates and tools make it easy to launch giving, volunteering, and matching campaigns in minutes and then gamify the experience to keep engagement high through year-end. These features do the heavy lifting so you can stay focused on everything else happening during this busy season. In this webinar, we showed how impact-driven companies turn ideas into real impact using ready-to-go templates, automated content generation, and tools that effortlessly inspire participation across the workforce.
1. Launch complete campaigns in minutes with ImpactAI
Deed’s ImpactAI auto-generates campaign copy, visuals, and nonprofit suggestions in under two minutes. During the demo, we showed how admins can instantly:
2. Simplicity drives stronger engagement
Straightforward campaigns perform best. Quick, clear activations, such as “One Hour for Good,” “12 Days of Giving,” or “Double Your Impact on GivingTuesday,” make it easier for employees to participate right away. Nonprofit spotlight features also help employees discover causes they can support.
3. Strategic matching increases participation
Short-term increased matching, especially on GivingTuesday, reliably spikes engagement. Many Deed clients are offering increased matches on GivingTuesday or increased matches for select nonprofits to boost visibility and momentum.
4. Gamification makes campaigns more inclusive
Deed’s comprehensive Actions Library inspires employees to take bite-size actions like “unplug electronics” or “drink from a reusable water bottle.” It ensures that all employees can participate, regardless of time or budget. Deed’s new Challenges feature gamifies participation with leaderboards for teams that have completed the most Actions and enables admins to reward employees with badges, certificates, and donation credits.
5. Giving Season goes beyond GivingTuesday
GivingTuesday is just one moment in a much larger Giving Season. The end of the year is typically the highest-engagement time for giving, and Charity Navigator reports that many nonprofits receive 30-50% of their annual revenue during November and December. Keep campaigns active, refresh visuals mid-month, share progress updates (e.g., “We’re 80% to goal!”), and use friendly team spotlights to maintain excitement and participation.
Hamish, Fred, and Stav shared some of the winning ways that they have seen Deed clients engage employees and amplify their impact during Giving Season. Based on exciting successes from Deed clients, the speakers recommend that if you can only run one activation before year-end:
To sustain momentum after GivingTuesday:
Current Deed Partners: Ping your Deed Partner Success Manager to enable ImpactAI, Challenges, and Actions, and get a new campaign live today!
New to Deed? We’ll show you how to build a tailored, ready-to-launch campaign in minutes.
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Let us help you launch an effortless and engaging Giving Season!