Webinar Recap: How Deed’s ImpactAI Is Helping CSR Teams Do More With Less

Written by Team Deed | 8/8/25 2:33 PM

As lean corporate social responsibility (CSR) teams are increasingly expected to do more with fewer resources, artificial intelligence (AI) is emerging as a game-changer. In our recent webinar, “How to use AI to Empower Your CSR Team and Amplify Impact,” Deed introduced our new ImpactAI Suite, designed to help CSR professionals reduce administrative work and focus on the important human-centric aspects of their jobs.

Led by Stav Kashi (VP of Product at Deed), Ilayda Caliskol (Lead AI Product Manager at Deed) and special guest Patrick McAnally (VP of Community and Civic Engagement at AllianceBernstein), the speakers led a walkthrough of Deed’s live AI tools, shared what's coming next, and highlighted early success stories.

What We Learned From You

We kicked things off by sharing findings from a pre-webinar survey completed by CSR, ESG, and social impact professionals from around the world:

The majority of CSR leaders are currently using or actively exploring AI in their roles.
Campaign creation was the most common use case, followed by employee engagement and impact reporting.
Top concerns include inaccurate or irrelevant outputs, ethical bias, and job displacement.

These insights validated the direction we’re heading: AI must be purposeful, trustworthy, and human-centric—designed not to replace CSR professionals, but to empower them.

How Deed Approaches AI: Principles That Matter

Stav Kashi outlined Deed’s guiding principles for building AI tools (read more on our thinking here!):

Enhance, don’t replace: AI should augment human work, not replace it.
Transparency and trust: Every AI action is explainable, and privacy is never compromised.
Equity and accessibility: Tools are designed for all users, regardless of background or ability.
Compliance by design: Every AI feature is built with governance in mind.

These principles shaped the development of Deed’s ImpactAI Suite—a set of tools for admins and employees that simplify tedious tasks, surface insights, and amplify impact at scale. As

Stav explained:

“Think of ImpactAI as your assistant inside Deed. What used to take hours can now take minutes—and still feel uniquely yours.”

Demo 1: Match AI – Smarter Donation Verification

Deed’s MatchAI uses AI to review offline donation receipts submitted by employees.

Patrick McAnally from AllianceBernstein, one of the first corporate teams to use MatchAI, shared his firsthand experience:

“It’s fantastic. We were spending so much time behind a screen approving match requests. Now, we can shift our team’s focus back to the community—where we belong.”

Demo 2: Campaign and Volunteer Event Builder – Content Creation at Scale

Deed’s Campaign and Volunteer Event Builder is a powerful co-pilot embedded in Deed's Organizer tool.

Patrick’s clapping throughout the demo says it all!

Real-World Impact: Why AllianceBernstein Adopted Deed’s MatchAI

Patrick McAnally shared how AI fits into AllianceBernstein’s company-wide tech-forward mandate and how Deed is helping them:

Increase efficiency: “We want AI to handle repetitive tasks so our team can focus on human-centered work.”
Drive visibility: “With more time for strategy and storytelling, we can better connect with executives, employees, and the community.”
Iterate with confidence: “Deed is super responsive to feedback. We’re already discussing future enhancements.”

Final Thoughts

AI is no longer a buzzword—it’s a toolkit for scaling impact.

Deed’s ImpactAI Suite helps CSR teams get back to what matters most: connecting with people, telling compelling stories, and driving meaningful change. As Patrick put it:

“Deed’s ImpactAI Suite gives us a jump-start, so we can put the human touch back where it belongs—in the community.”

💡 Interested in learning more or seeing a live demo of Deed’s ImpactAI Suite?

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