Part 3 of Deed’s Making it Measurable: Proving the ROI of Impact Series
Today’s social impact teams are being asked to do more—and prove more. It’s no longer enough to track participation or total dollars donated. To earn executive buy-in, engage employees, and align with ESG strategy, you need to measure what matters—and communicate it clearly.
In Deed’s latest series - Making it Measurable: Proving the ROI of Impact - we’ll explore the tools, frameworks, and storytelling strategies that help turn purpose into measurable business value. Whether you're looking to level up your metrics, modernize your tech stack, or build a stronger narrative around your work, you’re in the right place.
Tracking What Truly Matters
Tracking volunteer hours or donation totals is a strong starting point—but these numbers only scratch the surface of your corporate social responsibility (CSR) efforts.
To understand and communicate the return on investment (ROI) of social impact, companies need to look deeper. ROI in this context refers to measuring how your programs create tangible value—such as increasing employee engagement, strengthening nonprofit partnerships, and contributing to business priorities like talent retention and environmental, social, and governance (ESG) goals.
These deeper, outcome-based metrics matter most because they enable impact and business leaders to make a clear case for continuing and expanding social impact efforts. With the right data, you can demonstrate progress, identify what’s working, and connect your programs directly to strategic business outcomes.
In this post, we’ll explore the key corporate social responsibility (CSR) metrics that matter most—and how Deed’s social impact measurement tools help impact leaders track and visualize these metrics in real time.
Three Dimensions of Impact Measurement
To understand the true business and community value of a social impact program, your metrics must go deeper. Think in three dimensions:
- Participation Metrics – Who’s engaging, how often, and through what channels?
- Outcomes Metrics – What change did the program create in communities, culture, or employee experience?
- Strategic Metrics – How does impact align with broader ESG and/or impact goals, business strategy, or talent development?
Key CSR Metrics to Track
|
Metric Category |
Example KPIs |
Metric Dimension(s) |
|
Employee Participation |
Volunteer hours, event signups, repeat engagement |
Participation |
|
Belonging & Inclusion |
ERG-led event participation, cause alignment by affinity group |
Participation, outcomes, and strategic |
|
Giving Metrics |
Donation totals, match rates, recurring donor growth |
Participation and outcomes |
|
Cultural Outcomes |
Employee belonging scores, impact recognition stats |
Outcomes and strategic |
|
Business Outcomes |
Employee retention, productivity, promotion rates |
Strategic |
|
Community Outcomes |
Nonprofit feedback, Net Promoter Scores, capacity-building indicators |
Outcomes |
How Deed Helps You Measure What Matters
With Deed, you don’t just track numbers—you tell the full story of your company’s impact, enabled by:
- Real-time dashboards segmented by team, location, or affinity group
- Impact storytelling modules with photos, testimonials, and media uploads
- API integrations with HRIS, ESG, and CSR reporting platforms
- Cause-specific impact reporting, including climate, racial equity, education, and more
These features make Deed one of the most comprehensive social impact reporting platforms available.
Best Practices for Social Impact Measurement
- Define Success Early
- Collaborate with ERGs, nonprofits, and employees to co-create meaningful metrics
- Combine Quantitative + Qualitative Data
- Use data dashboards alongside stories, photos, and pulse surveys for deeper insight
- Review and Adapt Quarterly
- Use outcomes data to adjust program design, resources, and communications.
- Share Impact Internally and Externally
- Turn metrics into stories that excite executives, engage employees, and build public trust.
- Connect to Business Goals
- Align CSR reporting with ESG frameworks, talent strategy, and brand reputation tracking.
Measure What Matters Most
The success of your social impact program depends on more than participation—it depends on how well you understand, communicate, and build on the outcomes you’re creating.
By tracking the right mix of participation, outcomes, and strategic alignment metrics, companies can evolve their CSR efforts into data-informed programs that drive lasting value—for employees, communities, and the business alike.
With a platform like Deed, you can do more than just track activity—you can capture the full picture of your impact, and use that insight to grow stronger partnerships, make smarter decisions, and lead with purpose.
Ready to see what your metrics could reveal?
