This Earth Month, let’s remember that our organizations are stewards of the planet. Check out these three things your company can do right now. 

Introduction

In April 1970, Senator Gaylord Nelson of Wisconsin and activist Denis Haynes initiated Earth Day with dual aims: 1) to establish a national platform for environmental conservation and 2) to address notable deficiencies in legal and regulatory frameworks. This movement rallied an unprecedented twenty million individuals to the streets, marking a historic day of peaceful protest in support of climate action. Earth Day's impact extended globally by 1990 and garnered official recognition worldwide by 2009.

The central theme for Earth Day 2024, "Planet vs. Plastics," underscores the urgent need to intensify our dedication of time, resources, and energy toward combating plastic reduction. This toolkit presents practical approaches to evaluate and reduce a company's environmental impact, while also fostering involvement among employees, Employee Resource Groups (ERGs), and the broader community, fostering both individual and collective action.

Which is why this April, Deed's employee engagement toolkit can help your organization advocate for a sustainable climate, strive to repair past harm, and nurture hope for a lasting future. 

What is Deed’s “Cause of the Month” initiative?

Deed launched our “Cause of the Month” initiative in response to the important moments we see happening in the world around us. With our toolkits, we aim to inspire our client-partners and rally employees to become volunteers, donors, and leaders by supporting causes they really care about. 

With “Cause of the Month,” we aim to bring greater context to periods of observance—from Pride Month to Black History Month—such that anyone who reads our toolkit will have a clear plan of action for how to maintain their support today, tomorrow, for the rest of the month, and throughout the year. 

What will I get in every “Cause of the Month” toolkit? 

While every “Cause of the Month” toolkit has unique insights and engagement opportunities relevant to each particular cause, you can always expect us to cover certain areas.

For a better idea of what you’ll be getting, here’s what’s included in our Earth Month toolkit: 

• Volunteering and giving opportunities in the U.S. and around the world.
• A calendar of awareness days.
• Employee and employee resource group (ERG) engagement ideas, as well as a walkthrough of how to craft a social impact campaign.
• Recommendations of worthwhile books, podcasts, and films that explore the 
  

Three things your company can do right now to make this Earth Month different and more impactful

1. Support One Tree Planted, an innovative nonprofit that donates one tree for every dollar you donate.

One Tree Planted helps people come together to restore our forests, encourage biodiversity, and make a positive impact around the world. Learn more about their unique partnership with Deed. 

2. Engage your employees in social impact through volunteering, donating, and community events.

Your leadership can help foster good deeds and genuine social connections throughout your organization. Consider planning a company-wide day of volunteering on Earth Day, April 22. 

3. Get your employee resource groups (ERGs) involved in your program.

Collective problems demand collective solutions. If you don't have a sustainability-focused ERG already, consider either forming one or rallying your existing communities for a relevant program. 

Kick-starting your Earth Month 2024 program

With Deed, your organization can do all of this and more. Our inclusive, user-friendly platform can support all aspects of organization's Earth Month program can engage more employees in social impact than ever before.

Deed makes it fun and easy for millions of employees to share their time, money, and talent with causes they care about. We started as a viral volunteering app, and today our platform gives the world’s most inspiring brands—from Airbnb to lululemon—one exceptionally-designed home for all of their purpose-driven activities.

Corporate grantmaking, employee donations/matching, diversity & inclusion, and employee resource groups (ERGs) are only the beginning. Because over the past three to five years, everyone’s expectations for Fortune 500 corporate social responsibility have radically changed. But with our trusted integration partners like Workday and PayPal, hand-in-hand customer service, and a collaborative product team, Deed’s platform moves at the speed of work. 

To work with a true partner in social impact this February, reach out now and receive the full “Cause of the Month: Earth Month” toolkit.